A chatbot is an artificial intelligence (AI) software that can simulate a conversation(or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.
More than 80% of the customers are driven to reach out to their favorite brands through the medium of messaging. Chatbots have proved their benefits by
- Proactively improve customer engagement and improve brand image
- Answer customer queries round the clock
- Generate new leads
- Improve sales
- Capitalize on contact-center agent throughput
- Provides better insight into customer behavior and engagement
Industry giants like Walmart and Sephora have even embraced this next-generation software and experienced a tremendous increase in their web traffic and overall sales conversion rates.